Digital Marketing
Digital Marketing
Next batch is coming soon!
- 2221 students
Descriptions
Master the complete digital marketing ecosystem—from brand awareness to performance-driven growth.
This comprehensive course is designed to transform beginners into industry-ready digital marketing professionals by covering every critical aspect of online marketing. You’ll start with the fundamentals of digital marketing, understand the customer journey, and then dive deep into SEO, paid advertising, social media marketing, email marketing, content strategy, analytics, and conversion optimization.
Throughout the course, you’ll work on real-time projects including SEO audits, Google Ads campaign setup, social media strategy creation, email automation funnels, and a complete digital marketing strategy for a business. You’ll gain hands-on experience with industry tools, campaign optimization, audience targeting, and performance tracking.
By the end of the program, you’ll be capable of planning, executing, and scaling digital marketing campaigns across multiple platforms.
Key Points
- Understand digital marketing fundamentals and customer journey
- Perform complete SEO (On-page, Off-page & Technical SEO)
- Run Google Ads and paid advertising campaigns
- Create high-converting social media marketing strategies
- Design and automate email marketing campaigns
- Build content marketing and influencer strategies
Course Lessons
Topics: Digital marketing overview, traditional vs digital, customer journey
Project: Digital marketing audit for a small business
Topics: UX principles, mobile optimization, responsive design, CRO basics
Project: Website audit and UX improvement plangiat pharetra class.
Topics:
Keyword research
On-page SEO
Off-page SEO
Technical SEO
Project: Optimize website content and implement backlink strategy
Topics:
Google Ads & campaign structure
Keyword bidding strategies
Ad copy creation
Conversion tracking
Project: Create and optimize a Google Ads campaign
Topics:
Platform strategies (Instagram, Facebook, LinkedIn, Twitter)
Content planning
Paid social ads
Analytics & ROI tracking
Project: Develop and execute a social media campaign
Topics:
List building & segmentation
Email automation
Copywriting & design
Performance tracking
Project: Create a lead nurturing email funnel
Topics:
Content strategy development
Blog, video & infographic creation
Content distribution
ROI measurement
Project: Develop and promote a content marketing campaign
Topics:
Influencer identification
Campaign planning
Negotiation & collaboration
Performance measurement
Project: Create an influencer collaboration strategy
Topics:
Social listening
Engagement strategies
Reputation management
Project: Manage and grow a brand’s online community
Topics:
Google Analytics setup
Goal tracking
Campaign performance analysis
Data-based decision making
Project: Set up analytics and optimize campaigns using data
Topics:
User behavior analysis
A/B testing
Funnel optimization
Project: Optimize a landing page and improve conversions
Topics:
Remarketing
Video marketing & YouTube Ads
Mobile marketing
Local SEO
Emerging trends (AI, Voice search)
Project: Create an advanced multi-channel marketing strategy
Projects
Objective: Build & present a complete Digital Marketing Strategy for a real or simulated business
Requirements:
SEO implementation
Paid campaign setup
Social media content plan
Email automation funnel
Analytics tracking
Performance report with ROI analysis
Teamwork: Group project with presentation & strategy pitch
Instructor
Data Science Expert
This course includes:
- 45+ hours of Training Sessions
- Lifetime LMS Access
- Course Completion Certificate
- Co-Branded Internship Completion Certificate
- 2 Minor Projects and 1 Major Project
After the final task and according to the results
After the final task and according to the results
Government Certified
Earn NSDC Certification
Benefits of NSDC Certification:
- Boost your career prospects with a certification acknowledged across India.
- Improves chances of employment and career advancement.
- Ensures top-quality education and training.
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Hear it From Them
Ambitious People ❤️ SmartEd
