Business Analytics
Business Analytics
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- 4.721 students
- Last updated 25/5/2025
Descriptions
The SmartED Business Analytics program prepares students and professionals to use data for business problem-solving. Covering the full data lifecycle—from collection and cleaning to predictive modeling, machine learning, big data, and dashboard reporting—the course equips learners with in-demand skills to thrive in finance, marketing, HR, supply chain, and more. Through case studies, tools like Tableau, Excel, and Python, and guided projects, students gain real-time problem-solving capabilities. The program culminates in a capstone project based on real business scenarios.
Key Points
- Business Intelligence through EDA & Visualization
- Data Collection, Cleaning & Integration
- Predictive Modeling & Machine Learning
- Statistical Analysis & Optimization
- Big Data, NLP & Text Analytics
- Business Strategy with Analytics
Course Lessons
- Topics: Descriptive, predictive, prescriptive analytics, real-life applications
- Capstone: Identify analytics use cases in 3 industries
- Homework: Compare descriptive vs predictive analytics in retail
- Topics: Cleaning, missing data, integration, data types
- Capstone: Clean and prepare a sample dataset for analysis
- Homework: Apply data transformation techniques in Excel
- Topics: Distribution, visualization, correlation, summary stats
- Capstone: Build an interactive EDA dashboard in Tableau
- Homework: Visualize patterns using Excel charts
- Topics: Probability, regression, hypothesis testing
- Capstone: Run a linear regression to analyze business sales
- Homework: Interpret a p-value and confidence interval
- Topics: Logistic regression, decision trees, SVM, model validation
- Capstone: Predict customer churn using machine learning
- Homework: Evaluate accuracy, precision, recall, and ROC
- Topics: Supervised, unsupervised, neural networks
- Capstone: Use clustering to segment customer types
- Homework: Implement a classification model on sales data
- Topics: Hadoop, Spark, distributed computing
- Capstone: Analyze big data from e-commerce using Spark
- Homework: List key differences between Spark and traditional RDBMS
- Topics: NLP, tokenization, sentiment scoring
- Capstone: Analyze Twitter or review data for sentiment
- Homework: Compare polarity scores for positive vs negative reviews
- Topics: Linear/nonlinear optimization, Monte Carlo
- Capstone: Optimize a supply chain route using solver
- Homework: Run Monte Carlo simulation in Excel for risk analysis
- Topics: Dashboard design, storytelling with data
- Capstone: Create an interactive business dashboard in Power BI
- Homework: Create a KPI dashboard for business health
- Topics: Decision trees, expert systems, DSS applications
- Capstone: Use decision analysis for loan approval simulation
- Homework: Build a decision matrix for supplier selection
- Topics: HR, Marketing, Finance, and SCM analytics
- Capstone: Compare analytics metrics across business units
- Homework: Build a sales funnel using marketing analytics
- Topics: Data privacy laws, ethical dilemmas, cybersecurity
- Capstone: Analyze a case study on data privacy violation
- Homework: Write a data ethics code for an analytics company
- Topics: IoT, blockchain, AR/VR in analytics
- Capstone: Report on how AR/VR can improve business dashboards
- Homework: Study IoT implementation in supply chain analytics
Projects
- Objective:
Design and deliver a complete business analytics solution for a real-world business scenario (e.g., increasing sales, reducing churn, optimizing supply chain).
- Requirements:
Data cleaning & EDA, Predictive modeling or clustering, Interactive visualization/dashboard, Business insights and recommendations, Final presentation with business use case justification.
- Teamwork:
Group project with peer review, mentor feedback, and pitch presentation

Instructor

Mentor
This course includes:
- 40+ hours on-demand video
- Full lifetime access
- Access on mobile and TV
- Free Webinar
- Certificate of completion
After the final task and according to the results


After the final task and according to the results
Government Certified
Earn NSDC Certification
Benefits of NSDC Certification:
- Government-Recognized Credential
- Industry-Accepted Validation
- Enhanced Employability
- Added Value for Higher Education & International Opportunities
- Alignment with Skill India Mission
- National Skill Registry Entry