Business Analytics
Business Analytics
Gain hands-on expertise in business analytics using tools like Excel, Tableau, Power BI, Python, and ML models. Learn to turn data into strategic decisions using real-world business scenarios.
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★★★★★ 5/5
- 4.721 students
- Last updated 25/5/2025
Descriptions
The SmartED Business Analytics program prepares students and professionals to use data for business problem-solving. Covering the full data lifecycle—from collection and cleaning to predictive modeling, machine learning, big data, and dashboard reporting—the course equips learners with in-demand skills to thrive in finance, marketing, HR, supply chain, and more. Through case studies, tools like Tableau, Excel, and Python, and guided projects, students gain real-time problem-solving capabilities. The program culminates in a capstone project based on real business scenarios.
Key Points
- Business Intelligence through EDA & Visualization
- Data Collection, Cleaning & Integration
- Predictive Modeling & Machine Learning
- Statistical Analysis & Optimization
- Big Data, NLP & Text Analytics
- Business Strategy with Analytics
Course Lessons
- Topics: Descriptive, predictive, prescriptive analytics, real-life applications
- Capstone: Identify analytics use cases in 3 industries
- Homework: Compare descriptive vs predictive analytics in retail
- Topics: Cleaning, missing data, integration, data types
- Capstone: Clean and prepare a sample dataset for analysis
- Homework: Apply data transformation techniques in Excel
- Topics: Distribution, visualization, correlation, summary stats
- Capstone: Build an interactive EDA dashboard in Tableau
- Homework: Visualize patterns using Excel charts
- Topics: Probability, regression, hypothesis testing
- Capstone: Run a linear regression to analyze business sales
- Homework: Interpret a p-value and confidence interval
- Topics: Logistic regression, decision trees, SVM, model validation
- Capstone: Predict customer churn using machine learning
- Homework: Evaluate accuracy, precision, recall, and ROC
- Topics: Supervised, unsupervised, neural networks
- Capstone: Use clustering to segment customer types
- Homework: Implement a classification model on sales data
- Topics: Hadoop, Spark, distributed computing
- Capstone: Analyze big data from e-commerce using Spark
- Homework: List key differences between Spark and traditional RDBMS
- Topics: NLP, tokenization, sentiment scoring
- Capstone: Analyze Twitter or review data for sentiment
- Homework: Compare polarity scores for positive vs negative reviews
- Topics: Linear/nonlinear optimization, Monte Carlo
- Capstone: Optimize a supply chain route using solver
- Homework: Run Monte Carlo simulation in Excel for risk analysis
- Topics: Dashboard design, storytelling with data
- Capstone: Create an interactive business dashboard in Power BI
- Homework: Create a KPI dashboard for business health
- Topics: Decision trees, expert systems, DSS applications
- Capstone: Use decision analysis for loan approval simulation
- Homework: Build a decision matrix for supplier selection
- Topics: HR, Marketing, Finance, and SCM analytics
- Capstone: Compare analytics metrics across business units
- Homework: Build a sales funnel using marketing analytics
- Topics: Data privacy laws, ethical dilemmas, cybersecurity
- Capstone: Analyze a case study on data privacy violation
- Homework: Write a data ethics code for an analytics company
- Topics: IoT, blockchain, AR/VR in analytics
- Capstone: Report on how AR/VR can improve business dashboards
- Homework: Study IoT implementation in supply chain analytics
Projects
- Objective:
Design and deliver a complete business analytics solution for a real-world business scenario (e.g., increasing sales, reducing churn, optimizing supply chain).
- Requirements:
Data cleaning & EDA, Predictive modeling or clustering, Interactive visualization/dashboard, Business insights and recommendations, Final presentation with business use case justification.
- Teamwork:
Group project with peer review, mentor feedback, and pitch presentation
Instructor
SmartED
Mentor
This course includes:
- 40+ hours on-demand video
- Full lifetime access
- Access on mobile and TV
- Free Webinar
- Certificate of completion
After the final task and according to the results
After the final task and according to the results
Government Certified
Earn NSDC Certification
This course is delivered in National Skill Development Corporation (NSDC) standards and fully aligned with NSDC’s national skill standards. We are live on the Skill India portal, offering government-recognized certification upon completion. Learners also benefit from live classes conducted directly through the Skill India platform, ensuring interactive, high-quality training from industry experts.
Benefits of NSDC Certification:
- Government-Recognized Credential
- Industry-Accepted Validation
- Enhanced Employability
- Added Value for Higher Education & International Opportunities
- Alignment with Skill India Mission
- National Skill Registry Entry
Register for NSDC certification today and advance your career with industry-recognized credentials.
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